Aesthetic Practitioner During COVID-19
As an aesthetic practitioner amidst the COVID-19 pandemic, there are many factors that you need to take into consideration. While you undoubtedly want to open up your capacity to serve more clients, safety has to remain the utmost priority. That said, by adhering to the current safety guidelines and keeping your clients’ best interests at heart, you can sustain the success of your aesthetic practice in the post-COVID era.
Consider Your Pivot
Now that we’re past the one-year mark since quarantines were implemented across the U.S., medical practices have to consider their ongoing approach. Whether you shut down entirely during quarantine and are just getting back to business or if you remained open thanks to telehealth and virtual consultations, you now need to consider a long-term approach.
Prioritize Client Comfort
Many of your clients may still feel wary of visiting your physical office. However, aesthetic treatments can’t be administered from a distance. So to get clients into your office for treatments, you’ll need to prioritize their comfort and safety.
Following all of the current guidelines that apply to aesthetic practices is crucial for your office. COVID-19 screenings, mask-wearing, social distancing, and reduced capacity are among the guidelines used for medical offices.
Invest in Technology
Going forward, all aesthetic practices will benefit from implementing advanced technology. Even as the risk of COVID-19 infection decreases, many consumers have adjusted to completing tasks online and want to continue to do so. Depending on the resources available to your aesthetic practice, you can strengthen your virtual presence in the following ways:
- Enhance your management software so that your practice can be managed from a distance
- Boost your digital marketing strategy to connect with clients while they’re away from the office.
- Utilize telehealth to carry out virtual consultations and other appointments that can be done virtually.
The Business/Marketing course from the Medical Aesthetics Academy can provide you with further information about how to effectively manage your aesthetic practice. Contact us today to learn more.
