To run a thriving practice as an esthetician, there are several different tools that you’ll need to have on hand. With the right supplies, you’ll be able to deliver high-quality care to your patients while operating your practice efficiently.
Some of the most important equipment to have as an esthetician includes:
Face mapping is a longstanding technique that can benefit your aesthetic practice. By providing insight into the underlying causes of skin concerns, this method can help you guide your patients to clear, beautiful skin!
What is Face Mapping?
Face mapping is a technique that was developed in ancient Ayurvedic and Chinese medicine. It involves identifying patterns in the location of acne, redness, or dryness on the face to pinpoint the cause of skin problems. With this technique, different zones on the face are thought to be caused by certain health factors, including stress, diet, sleep, digestion, hydration, smoking, hormonal imbalances, and toxins in the body. (more…)
As an aesthetic practitioner, one of your goals should be to offer a selection of services that are both profitable and beneficial to your patients. With these criteria in mind, it’s no surprise that microneedling has become one of the most popular aesthetic treatments available today!
To bolster the success of your aesthetic practice, you should offer microneedling to your patients. Here’s why:
Marketing your aesthetic practice should no longer be focused entirely on female consumers. While the majority of patients who undergo aesthetic procedures are still women, the number of men seeking out aesthetic treatments has been steadily growing over the past several years. By developing a marketing strategy for your practice that incorporates the needs and preferences of male consumers, you can successfully expand your client base.
Tips for How to Market To Both Men and Women
Hone in on Tangible Results
While many women get pleasure out of making purchases, male consumers tend to shop only to fulfill a specific need. So, to successfully market to a broad audience, it’s important to highlight the value of specific treatments. Promoting aesthetic treatments that deliver clear, provable results are particularly attractive to consumers who prioritize practicality.(more…)
Medical spas are currently in high demand, as they provide many non-invasive aesthetic treatments for patients. If you’re a medical professional and are interested in getting involved in a medical spa, you can either work for an existing spa or open your own. Both of these options are distinct career choices that offer unique benefits. Here, we’ll discuss these benefits so that you can make the best decision for your needs as a practitioner.
Working in an Existing Medical Spa Doesn’t Require High Start-Up Costs.
The main benefit of working in an existing medical spa over owning your own is that you can avoid high start-up costs. To start your own medical spa, you’ll likely have to invest several hundred thousand dollars to start the business. Unfortunately, it will take a couple of years of working in your spa to recoup those costs and start making a profit. So, while owning a medical spa is a worthwhile investment for many, it’s not the right choice for those who aren’t willing to make a significant upfront financial investment. (more…)
Patients are often self-conscious about the appearance of a double chin. This is properly termed submental fat. A double chin can often be noted as a key cosmetic concern. Submental fat occurs when fat cells are stored under the chin, it often doesn’t respond to dieting and exercise. While weight gain is a common cause of submental fat, it may also result from genetics or the aging process.
As an aesthetic practitioner, being able to eliminate submental fat will help you give your patients the appearance that they desire. Kybella, a non-surgical submental fat treatment, makes this possible.
What is Kybella?
Kybella is an FDA-approved injectable to eradicate excess fat under the chin. This unparalleled aesthetic treatment has become highly desired among patients as it creates a slim, elegant, and youthful profile. (more…)
As an aesthetic practitioner, it is your responsibility to take excellent care of your patients. This is not only for the benefit of your patients but also for the success of your practice. Obtaining treatment consent and taking pictures at each visit are two practices that are essential to maintaining proper protocols and ensuring success.
Obtaining Informed Treatment Consent
It’s crucial to obtain informed consent from patients before undergoing treatment at your aesthetic practice. Informed consent means that the patient is fully educated as to the nature of their condition, the nature and risks of the treatment, and alternative treatments available to them. By communicating this information, both you and your patients can feel confident that they’ve chosen the best treatment for their needs. (more…)
Microneedling is one of the hottest aesthetic treatments around today, and it’s not hard to see why. This minimally invasive treatment harnesses the skin’s natural ability to heal itself, offering an improvement to all types of cosmetic concerns.
Given its remarkable popularity and efficacy, microneedling can provide numerous benefits as an addition to your aesthetic practice’s service offerings. It will allow you the opportunity to:
An Exceptional Return-On-Investment
To add microneedling to your aesthetic practice, you would need to purchase a microneedling pen and attend a training program at Medical Aesthetics Academy. The course is priced at $300 per person or $750 per office (up to 3 people). The average microneedling pen is an investment of a few thousand dollars. Sessions are priced between $275 and $500 for face. The low overhead and reasonable training costs allow for a really great return on investment, or ROI, for these services. It’s a quick treatment that’s in high demand, providing an excellent opportunity for your practice to increase revenue.
Dermal fillers have rapidly become one of the most popular aesthetic treatments among patients today. With the ability to smooth out facial lines and wrinkles, restore lost facial volume, and rejuvenate the appearance of the face, fillers are a versatile treatment option to add to your aesthetic practice.
A filler training course can give you the insights and skills that you need to expertly administer fillers at your practice. The advanced injectable training programs available at Medical Aesthetics Academy are ideal for aesthetic practitioners who want to add fillers and other injectables to their service offerings. We can customize a program for you to include the dermal fillers that you would like to offer.
Here’s what you can expect to learn in a filler training course:
The Uses of Dermal Fillers
There’s a broad range of dermal fillers used today for many different cosmetic needs. There are many brands of dermal fillers and within each brand, there are fillers that address different concerns. At the Medical Aesthetics Academy, we will help you to understand which brand is best for you based on many factors. Each filler addresses a different cosmetic concern, such as volume loss and wrinkles in the face and hands, marionette lines, nasolabial folds, and thinning lips.
As an aesthetic practitioner amidst the COVID-19 pandemic, there are many factors that you need to take into consideration. While you undoubtedly want to open up your capacity to serve more clients, safety has to remain the utmost priority. That said, by adhering to the current safety guidelines and keeping your clients’ best interests at heart, you can sustain the success of your aesthetic practice in the post-COVID era.
Consider Your Pivot
Now that we’re past the one-year mark since quarantines were implemented across the U.S., medical practices have to consider their ongoing approach. Whether you shut down entirely during quarantine and are just getting back to business or if you remained open thanks to telehealth and virtual consultations, you now need to consider a long-term approach. (more…)