To run a thriving practice as an esthetician, there are several different tools that you’ll need to have on hand. With the right supplies, you’ll be able to deliver high-quality care to your patients while operating your practice efficiently. 

Some of the most important equipment to have as an esthetician includes:

Magnification Lamp

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Face mapping is a longstanding technique that can benefit your aesthetic practice. By providing insight into the underlying causes of skin concerns, this method can help you guide your patients to clear, beautiful skin!

What is Face Mapping?

Face mapping is a technique that was developed in ancient Ayurvedic and Chinese medicine. It involves identifying patterns in the location of acne, redness, or dryness on the face to pinpoint the cause of skin problems. With this technique, different zones on the face are thought to be caused by certain health factors, including stress, diet, sleep, digestion, hydration, smoking, hormonal imbalances, and toxins in the body. (more…)

As an aesthetic practitioner, one of your goals should be to offer a selection of services that are both profitable and beneficial to your patients. With these criteria in mind, it’s no surprise that microneedling has become one of the most popular aesthetic treatments available today!

To bolster the success of your aesthetic practice, you should offer microneedling to your patients. Here’s why:

Wide Range of Applications

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Marketing your aesthetic practice should no longer be focused entirely on female consumers. While the majority of patients who undergo aesthetic procedures are still women, the number of men seeking out aesthetic treatments has been steadily growing over the past several years. By developing a marketing strategy for your practice that incorporates the needs and preferences of male consumers, you can successfully expand your client base. 

Tips for How to Market To Both Men and Women

Hone in on Tangible Results

While many women get pleasure out of making purchases, male consumers tend to shop only to fulfill a specific need. So, to successfully market to a broad audience, it’s important to highlight the value of specific treatments. Promoting aesthetic treatments that deliver clear, provable results are particularly attractive to consumers who prioritize practicality. (more…)

Medical spas are currently in high demand, as they provide many non-invasive aesthetic treatments for patients. If you’re a medical professional and are interested in getting involved in a medical spa, you can either work for an existing spa or open your own. Both of these options are distinct career choices that offer unique benefits. Here, we’ll discuss these benefits so that you can make the best decision for your needs as a practitioner. 

Working in an Existing Medical Spa Doesn’t Require High Start-Up Costs. 

The main benefit of working in an existing medical spa over owning your own is that you can avoid high start-up costs. To start your own medical spa, you’ll likely have to invest several hundred thousand dollars to start the business. Unfortunately, it will take a couple of years of working in your spa to recoup those costs and start making a profit. So, while owning a medical spa is a worthwhile investment for many, it’s not the right choice for those who aren’t willing to make a significant upfront financial investment.  (more…)